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Dealmaking at Capacity Europe: Gamma Communications

Dealmaking at Capacity Europe: Gamma Communications

 

How Gamma Communications reaches the whole connectivity market in 3 days

With a product and solutions range covering connectivity and broadband, VOIP, SIP trunking, cloud connection and more, Gamma Communications is all about helping organisations connect and collaborate using various communications solutions.

To do this, Gamma targets a wide range of companies across connectivity and digital infrastructure. This means an event with the whole European connectivity ecosystem in attendance can save Gamma a lot of time and money - and this is the role Capacity Europe fulfils.

For the past five years, Gamma has used Capacity Europe to have meaningful conversations, touch base with partners, and scope out new deals, at the same time as building its brand in the whole market.

Managing Director Mike Mills summarises the role Capacity Europe plays in the Gamma business calendar.

Learn more about Gamma Communications

Meaningful, productive conversations

Gamma's Capacity Europe strategy centres on having meaningful, productive conversations with the people in the target market.

The value for Gamma is the fact that Capacity Europe delivers a large amount of potential customers in one place. This includes contacts outside of the company's existing prospect base - making Capacity Europe a place not just for closing deals but opening up the opportunity to do so in future, too.

It's a busy schedule - but one that allows a large number of meetings to take place in the shortest possible time, saving time, resources and the energy of the sales team.

See who took part in Capacity Europe 2025

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It's been a great show. Our guys have been waxing lyrical about the meetings they've had, they've been able to connect with people they hadn't been able to connect with previously – meeting everybody in one place and having a lot of meetings in a short space of time is really valuable for us. It's been a great event and we look forward to the next one.

Mike Mills, Managing Director, Gamma Communications

Reaching the whole buying funnel

While setting up and converting deals is the main focus for Gamma at Capacity Europe, brand-building and thought leadership is important too.

To enhance Gamma's thought leadership credentials, Mike Mills got in front of the Capacity TV cameras to share insights on how important it is to keep a human-focused touch in the new world of cloud, AI and automation.

He also focused on the potential applications of AI in the voice market, where the opportunities are large and under-explored. 

By combining thought leadership with a packed schedule of meetings, Capacity Europe helps Gamma reach its target market at every stage of the buying cycle - not just when they are ready to sign deals.

 

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