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Sarah Pennell - Vodafone

Sarah Pennell

Head of Sales & Business Development - OTT & VAS, Vodafone

Sarah is based in the UK and has been with Vodafone for 6 years.

Prior to Vodafone, Sarah has held positions with Tata Communications & TalkTalk and has 20+ years working in the telecommunications industry, predominantly in Carrier & Wholesale. Sarah started her career in Marketing for a fibre optics cable manufacturer, leading a small team during the cable TV explosion which saw rapid demand for connectivity across the UK.

Since then, Sarah moved into the Carrier industry & has worked in Wholesale Voice, Business Messaging and more recently the Identity API sector, leading a Sales & Business Development team. In her current role Sarah manages an international sales team for Vodafone Carrier, responsible for selling Connectivity, Voice and Messaging services to CPaaS partners, Hyperscalers and OTTs, supporting Vodafone’s customers with cross-market demands as part of Vodafone Group.

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