Over two decades, Paul Wallis has built a career defined by bold expansion, digital transformation, and turning ideas into thriving global ventures. From pioneering Sony’s business into Eastern Europe to driving performance-led loyalty and AI-powered growth across EMEA, Paul’s journey blends innovation, leadership, and commercial success across more than 40 countries.

Today, as General Manager and Co-Founder of Granite MENA, Paul helps businesses shape their present and accelerate their future, transforming brands through digital strategy, AI, and data-led growth. His work sits at the intersection of innovation, data, and human insight, redefining how brands engage, retain, and grow in a connected world.

Before Granite, Paul held senior leadership roles at Epsilon, The ENTERTAINER, Deluxe Entertainment, and Imagine Communications, leading teams that closed multi-million-dollar deals across telco, media, and fintech sectors. His track record includes launching new markets, building regional offices, and helping organizations, from startups to Fortune 500s , monetize data, optimize experiences, and scale globally.

An early advocate of performance-based loyalty, Paul’s approach fuses strategy with creativity, ensuring clients don’t just adapt to the digital era, they lead it. His work today spans Strategy, AI, digital transformation, and business change.