With a career spanning both corporate and entrepreneurial spheres – sharpened by consulting and deepened by research – Alexandra operates at the intersection of corporate strategy, behavioural science, and AI. She focuses on building innovation that solves real problems, not just dazzles. Alexandra is a regular media commentator (incl. Financial Times, The Times), conference speaker (incl. London Tech Week, Salesforce World Tour), and articles author (incl. The European Business Review, Unleash). Alexandra also serves on the UK Advertising Association’s AI Taskforce. She holds a PhD from Warwick and a master's from Cambridge.