Panel: Rich Business Messaging and the future of messaging services
21 Oct 2025
Spotlight Stage, Arora Ballroom
Customer-centric service evolution
Given the prevalence of WhatsApp, Viber and other messaging apps, collaboration with hyperscalers is essential for messaging to retain value as a service. Enhanced business messaging is gaining traction and helps differentiate marketing campaigns. This session will explore how to develop a long-term value proposition beyond SMS and the need to communicate the benefits to enterprise marketing teams.