Panel: Would you read this message? Implementing Rich Business Messaging with impact
21 Oct 2025
Spotlight Stage, Arora Ballroom
Voice & Messaging
Customer-centric service evolution
Given the prevalence of WhatsApp, Viber and other messaging apps, collaboration with hyperscalers is essential for messaging to retain value as a service. Enhanced business messaging is gaining traction and helps differentiate marketing campaigns. This session will explore how to develop a long-term value proposition beyond SMS and the need to communicate the benefits to enterprise marketing teams.
Chairperson
