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Capacity Europe 2024

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Panel Discussion: Mitigating the risk of AIT globally & embracing the RBM opportunity locally

16 Oct 2024
Spotlight Stage
Messaging & SMS
Artificial inflation of traffic to fulfil unrealistic contracts between aggregators and operators is disproportionately damaging customer trust in SMS as a channel, and thereby depleting already shrinking margins. This panel will cover how to manage AIT and use of grey routes, as well as how to sell the opportunity of richer messaging on a local scale. 
Aayush Barot, Chief Business Development Officer - BANKAI GROUP
Goran Valjak, Telecom Business Director - INFOBIP
Pallavi Kudtarkar, Executive Director - GLOBE TELESERVICES
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