Are you on the (Mobile) Pulse? A mobile messaging health check

This workshop is brought to you by a dynamic duo of data-driven insights and strategic productisation and monetisation. Kicking off with market analytics and fresh data, attendees will be led through a diagnosis of the challenges faced in delivering effective messaging campaigns for brands, followed by some solutions-orientated strategies to create operational efficiencies and finally to propose a return to growth, with the development of meaningful revenue streams in areas such as RBM, authentication and mobile identity.