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Capacity Europe 2024

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Are you on the (Mobile) Pulse? A mobile messaging health check

16 Oct 2024
Spotlight Stage
Messaging & SMS
This workshop is brought to you by a dynamic duo of data-driven insights and strategic productisation and monetisation. Kicking off with market analytics and fresh data, attendees will be led through a diagnosis of the challenges faced in delivering effective messaging campaigns for brands, followed by some solutions-orientated strategies to create operational efficiencies and finally to propose a return to growth, with the development of meaningful revenue streams in areas such as RBM, authentication and mobile identity. 
Speakers
Virtyt Koshi, SVP & GM EMEA - Mavenir
James Lasbrey, CSO - GTC
Nick Lane, Chief Messaging Officer - MOBILESQUARED
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