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How Covage does business and builds relationships at Capacity Europe

Covage's product suite is what European connectivity is all about. The company offers full-service wholesale connectivity across fibre (dark, shared and dedicated) and wireless to customers in 13,500 French towns and cities — an attractive business partner for companies across the continent looking to expand service to France.

For Covage to make these deals, they have to meet potential international clients — and Capacity Europe is the place for them to do it. The blend of industries and countries among the Capacity Europe audience offers a wide cross-section of the market, allowing Covage to meet its full market across the three days — particularly valuable with a brand new CEO looking to hit the ground running.

In her first few months in the job, Stéphanie Lynch-Habib spoke at Capacity Europe about how the event helps her and her company do business.

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The Covage team standing proudly at their exhibition booth featuring a large map of France and signage for Dark Fiber and Mobile connectivity solutions at Capacity Europe.

A perfect scale for dealmaking

For Covage, one of the attractions of Capacity Europe as a network-building and dealmaking platform is its ideal size. “Capacity Europe is consequential in terms of number of executives present, but it’s still big enough to matter, small enough to care. You still run into your core ecosystem very easily,” — and this sweet spot resulted in productive conversations for Stéphanie and the Covage team.

"France is a critical market for international players, and our network is your strategic gateway. We guarantee sovereign, high-performance infrastructure designed to support the massive scaling of your operations. We serve as the vital local catalyst for your global success."

Stéphanie Lynch-Habib
CEO |  Covage

"Capacity Europe is a must-attend to reconnect from a human perspective. We do tons of online reviews, but this is the place to be to meet your clients, to meet your partners, to pursue your agenda. These in-person events are unmissable, they help us get business done."

Stéphanie Lynch-Habib
CEO |  Covage

Gamma Communications

How Gamma Communications reaches the whole connectivity market in 3 days

Gamma Communications at Capacity Europe

With a product and solutions range covering connectivity and broadband, VOIP, SIP trunking, cloud connection and more, Gamma Communications is all about helping organisations connect and collaborate using various communications solutions.

To do this, Gamma targets a wide range of companies across connectivity and digital infrastructure. This means an event with the whole European connectivity ecosystem in attendance can save Gamma a lot of time and money — and this is the role Capacity Europe fulfils.

For the past five years, Gamma has used Capacity Europe to have meaningful conversations, touch base with partners, and scope out new deals, at the same time as building its brand in the whole market.

Managing Director Mike Mills summarises the role Capacity Europe plays in the Gamma business calendar.

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Meaningful, productive communications

Gamma's Capacity Europe strategy centres on having meaningful, productive conversations with the people in the target market.

The value for Gamma is the fact that Capacity Europe delivers a large amount of potential customers in one place. This includes contacts outside of the company's existing prospect base — making Capacity Europe a place not just for closing deals but opening up the opportunity to do so in future, too.

It's a busy schedule — but one that allows a large number of meetings to take place in the shortest possible time, saving time, resources and the energy of the sales team.

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A professional business meeting taking place at the Gamma booth during Capacity Europe, with attendees seated in a branded lounge area discussing business.

It's been a great show. Our guys have been waxing lyrical about the meetings they've had, they've been able to connect with people they hadn't been able to connect with previously – meeting everybody in one place and having a lot of meetings in a short space of time is really valuable for us. It's been a great event and we look forward to the next one.

Mike Mills
Managing Director |  Gamma Communications

Reaching the whole buying funnel

While setting up and converting deals is the main focus for Gamma at Capacity Europe, brand-building and thought leadership is important too.

To enhance Gamma's thought leadership credentials, Mike Mills got in front of the Capacity TV cameras to share insights on how important it is to keep a human-focused touch in the new world of cloud, AI and automation.

He also focused on the potential applications of AI in the voice market, where the opportunities are large and under-explored. 

By combining thought leadership with a packed schedule of meetings, Capacity Europe helps Gamma reach its target market at every stage of the buying cycle - not just when they are ready to sign deals.